Mischief
Mischief
that
that
books meetings
books meetings
Devilishly good physical campaigns to land your dream accounts.
Devilishly good physical campaigns to land your dream accounts.
Why
it works
Your prospects are buried in cold emails and LinkedIn messages they’ll never read. Another email, subject line or sequence won’t fix that. Nor will a free pen with no thought behind it.
We help you find fun, creative ways to show prospects you’ve done your homework. A well-researched idea about their business challenge, turned into something they can hold, is impossible to ignore and hard to forget. That’s why gifting campaigns get talked about.
37x
More responses than email
9 in 10
Direct Mail items get opened
118%
Response rate increase when combined with follow up email
Why
it works
Your prospects are buried in cold emails and LinkedIn messages they’ll never read. Another email, subject line or sequence won’t fix that. Nor will a free pen with no thought behind it.
We help you find fun, creative ways to show prospects you’ve done your homework. A well-researched idea about their business challenge, turned into something they can hold, is impossible to ignore and hard to forget. That’s why gifting campaigns get talked about.
37x
More responses than email
9 in 10
Direct Mail items get opened
118%
Response rate increase when combined with follow up email
Why
it works
Your prospects are buried in cold emails and LinkedIn messages they’ll never read. Another email, subject line or sequence won’t fix that. Nor will a free pen with no thought behind it.
We help you find fun, creative ways to show prospects you’ve done your homework. A well-researched idea about their business challenge, turned into something they can hold, is impossible to ignore and hard to forget. That’s why gifting campaigns get talked about.
37x
More responses than email
9 in 10
Direct Mail items get opened
118%
Response rate increase when combined with follow up email
Same prospect
different
unmissable
reply
Sarah gets dozens of sales emails a week. Here's what happens when something special lands on her desk instead.
THE USUAL WAY
Four follow-ups. Zero engagement.
THE SILLY DEVILS WAY
One thoughtful gift. Meeting booked.
How it
works
What to expect when you make a deal with the devils:
You tell us about your dream accounts.
Who you’re trying to reach, what they care about, and what success looks like for you.
We come up with the ideas.
We build completely original concepts every time. We think about your prospects, their business challenges and what would make them stop, smile, and Google you.
The devils get to work.
Sourcing the product, design, print, hand-written notes, packing and labelling in bespoke packaging. We handle everything end-to-end. After you sign off a mock-up, we mail them.
We track delivery and engagement. You follow up.
A well-timed call or email while the piece is still on their desk is what turns a moment of joy into a meeting in the diary. We tailor campaigns with tracked QR codes and signed-for mail.
We count the wins
We show you who engaged, which prospects are warm and how to turn interest into deals.
How it
works
What to expect when you make a deal with the devils:
You tell us about your dream accounts.
Who you’re trying to reach, what they care about, and what success looks like for you.
We come up with the ideas.
We build completely original concepts every time. We think about your prospects, their business challenges and what would make them stop, smile, and Google you.
The devils get to work.
Sourcing the product, design, print, hand-written notes, packing and labelling in bespoke packaging. We handle everything end-to-end. After you sign off a mock-up, we mail them.
We track delivery and engagement. You follow up.
A well-timed call or email while the piece is still on their desk is what turns a moment of joy into a meeting in the diary. We tailor campaigns with tracked QR codes and signed-for mail.
We count the wins
We show you who engaged, which prospects are warm and how to turn interest into deals.
How it
works
What to expect when you make a deal with the devils:
You tell us about your dream accounts.
Who you’re trying to reach, what they care about, and what success looks like for you.
We come up with the ideas.
We build completely original concepts every time. We think about your prospects, their business challenges and what would make them stop, smile, and Google you.
The devils get to work.
Sourcing the product, design, print, hand-written notes, packing and labelling in bespoke packaging. We handle everything end-to-end. After you sign off a mock-up, we mail them.
We track delivery and engagement. You follow up.
A well-timed call or email while the piece is still on their desk is what turns a moment of joy into a meeting in the diary. We tailor campaigns with tracked QR codes and signed-for mail.
We count the wins
We show you who engaged, which prospects are warm and how to turn interest into deals.
100% Bespoke
Wicked Ideas
Handwritten Notes
Global Fulfilment
Tracked Delivery
Mischieviously Memorable
Impossible to Ignore
100% Bespoke
Wicked Ideas
Handwritten Notes
Global Fulfilment
Tracked Delivery
Mischieviously Memorable
Impossible to Ignore
Our
services
B2B direct mail and gifting, built by hand. We don't do off the shelf. Every campaign starts with your prospects: who they are, what they're up against and what would get their attention. The concept, materials and messaging are all built around them, whether that's 1 person or 100.
3 bespoke concepts
We’ll come up with 3 unique campaign ideas built around your prospect.
Everything included
Quotes include design, copywriting, print, handwritten notes, packing, delivery and reporting.
Budget-friendly
Tell us what you’ve got to spend. We’ll make it work hard.
No minimum order
One dream account or one thousand, either way, we like to get personal.
Worldwide delivery
Dream account overseas? Tell us where and we’ll get it on their desk.
Rush jobs welcome
Tight deadline? Tell us when you need it and we’ll make it happen.
Our
services
B2B direct mail and gifting, built by hand. We don't do off the shelf. Every campaign starts with your prospects: who they are, what they're up against and what would get their attention. The concept, materials and messaging are all built around them, whether that's 1 person or 100.
3 bespoke concepts
We’ll come up with 3 unique campaign ideas built around your prospect.
Everything included
Quotes include design, copywriting, print, handwritten notes, packing, delivery and reporting.
Budget-friendly
Tell us what you’ve got to spend. We’ll make it work hard.
No minimum order
One dream account or one thousand, either way, we like to get personal.
Worldwide delivery
Dream account overseas? Tell us where and we’ll get it on their desk.
Rush jobs welcome
Tight deadline? Tell us when you need it and we’ll make it happen.
Our
services
B2B direct mail and gifting, built by hand. We don't do off the shelf. Every campaign starts with your prospects: who they are, what they're up against and what would get their attention. The concept, materials and messaging are all built around them, whether that's 1 person or 100.
3 bespoke concepts
We’ll come up with 3 unique campaign ideas built around your prospect.
Everything included
Quotes include design, copywriting, print, handwritten notes, packing, delivery and reporting.
Budget-friendly
Tell us what you’ve got to spend. We’ll make it work hard.
No minimum order
One dream account or one thousand, either way, we like to get personal.
Worldwide delivery
Dream account overseas? Tell us where and we’ll get it on their desk.
Rush jobs welcome
Tight deadline? Tell us when you need it and we’ll make it happen.
Meet the
silly devils
team
Chief Silly Devil is Candice Thorpe, a CIM-qualified marketer with 13 years of FMCG brand marketing across health, beauty, home and food & drink. She is a master of storytelling and knows what it takes to make a campaign work.
Her husband Seb runs Kandour, our sister consultancy, which turns founders and technical teams into confident salespeople. Silly Devils gets you through the door. Kandour helps you close once you’re in the room.
Don’t forget Bao, Chief Barketing Officer!
Meet the
silly devils
team
Chief Silly Devil is Candice Thorpe, a CIM-qualified marketer with 13 years of FMCG brand marketing across health, beauty, home and food & drink. She is a master of storytelling and knows what it takes to make a campaign work.
Her husband Seb runs Kandour, our sister consultancy, which turns founders and technical teams into confident salespeople. Silly Devils gets you through the door. Kandour helps you close once you’re in the room.
Don’t forget Bao, Chief Barketing Officer!
Meet the
silly devils
team
Chief Silly Devil is Candice Thorpe, a CIM-qualified marketer with 13 years of FMCG brand marketing across health, beauty, home and food & drink. She is a master of storytelling and knows what it takes to make a campaign work.
Her husband Seb runs Kandour, our sister consultancy, which turns founders and technical teams into confident salespeople. Silly Devils gets you through the door. Kandour helps you close once you’re in the room.
Don’t forget Bao, Chief Barketing Officer!
Frequently
asked questions
How long does it take?
We come back with three concepts within a week of receiving your brief. Production and delivery timelines vary depending on the campaign, some pieces take days to produce, others longer. We’ll give you a clear timeline before you commit to anything.
What’s included in the price?
Everything. Concept, design, copywriting, print, materials, hand-written notes, packing, labelling and tracked delivery. No hidden extras, no agency markup on production. What you’re quoted is what you pay. Let us know up front if you require international delivery or need it in a hurry and we will factor this into your quote.
Can you work with a small list – even just one or two people?
Absolutely. No minimum order, no minimum recipient count. We can even build campaigns around a single prospect. If anything, the fewer the recipients, the more considered the gift can be.
Do you write the copy or do we?
Either works. We do copywriting in-house as standard – it’s part of the service. If you have existing messaging you want us to work with, we’re happy to use it. Most clients let us take the lead and then sense-check the result. We include 1 round of amends in your quote.
Can we include our own branded materials – brochures, business cards, flyers?
Yes. If you want to include inserts alongside the campaign piece, we can pack and send them together. Just let us know at the brief stage and we’ll factor it in.
Do you deliver internationally?
Yes. Tell us where you want us to deliver to during the brief and we’ll include it in your quote. Certain regions may have restrictions on what can be sent. We will do our research and factor in any key considerations when coming up with our ideas.
What do you need from us to get started?
Just get in touch. We’ll start with a discovery call to get under the skin of your business, your ICP, and what you’re trying to achieve. From there, we write up a brief for you to sign off, and then the Silly Devils can get working on the concepts. The more we understand about your prospects and the problem you solve for them, the stronger the campaign will be.
Can you turn a campaign around quickly?
Yes. We take rush jobs. As standard, we come back with three concepts within a week of signing off the brief. Full project turnaround varies by campaign – standard print and packaging moves quickly, personalised or bespoke items take longer to produce but are worth it. Tell us your deadline and we’ll tell you what we can do. There may be an additional charge depending on how fast you need it, but we’ll always be transparent about that before you commit.
How much does a campaign cost?
It depends how mischievous we want to be! Price comes down to the concept, materials, number of recipients and where they are in the world. Tell us your budget and we’ll make it work hard. Quotes are always free, with no obligation.
How do we pay?
We invoice projects at 50% on concept sign-off and 50% on completion. Payment by bank transfer.
Frequently
asked questions
How long does it take?
We come back with three concepts within a week of receiving your brief. Production and delivery timelines vary depending on the campaign, some pieces take days to produce, others longer. We’ll give you a clear timeline before you commit to anything.
What’s included in the price?
Everything. Concept, design, copywriting, print, materials, hand-written notes, packing, labelling and tracked delivery. No hidden extras, no agency markup on production. What you’re quoted is what you pay. Let us know up front if you require international delivery or need it in a hurry and we will factor this into your quote.
Can you work with a small list – even just one or two people?
Absolutely. No minimum order, no minimum recipient count. We can even build campaigns around a single prospect. If anything, the fewer the recipients, the more considered the gift can be.
Do you write the copy or do we?
Either works. We do copywriting in-house as standard – it’s part of the service. If you have existing messaging you want us to work with, we’re happy to use it. Most clients let us take the lead and then sense-check the result. We include 1 round of amends in your quote.
Can we include our own branded materials – brochures, business cards, flyers?
Yes. If you want to include inserts alongside the campaign piece, we can pack and send them together. Just let us know at the brief stage and we’ll factor it in.
Do you deliver internationally?
Yes. Tell us where you want us to deliver to during the brief and we’ll include it in your quote. Certain regions may have restrictions on what can be sent. We will do our research and factor in any key considerations when coming up with our ideas.
What do you need from us to get started?
Just get in touch. We’ll start with a discovery call to get under the skin of your business, your ICP, and what you’re trying to achieve. From there, we write up a brief for you to sign off, and then the Silly Devils can get working on the concepts. The more we understand about your prospects and the problem you solve for them, the stronger the campaign will be.
Can you turn a campaign around quickly?
Yes. We take rush jobs. As standard, we come back with three concepts within a week of signing off the brief. Full project turnaround varies by campaign – standard print and packaging moves quickly, personalised or bespoke items take longer to produce but are worth it. Tell us your deadline and we’ll tell you what we can do. There may be an additional charge depending on how fast you need it, but we’ll always be transparent about that before you commit.
How much does a campaign cost?
It depends how mischievous we want to be! Price comes down to the concept, materials, number of recipients and where they are in the world. Tell us your budget and we’ll make it work hard. Quotes are always free, with no obligation.
How do we pay?
We invoice projects at 50% on concept sign-off and 50% on completion. Payment by bank transfer.
Frequently
asked questions
How long does it take?
We come back with three concepts within a week of receiving your brief. Production and delivery timelines vary depending on the campaign, some pieces take days to produce, others longer. We’ll give you a clear timeline before you commit to anything.
What’s included in the price?
Everything. Concept, design, copywriting, print, materials, hand-written notes, packing, labelling and tracked delivery. No hidden extras, no agency markup on production. What you’re quoted is what you pay. Let us know up front if you require international delivery or need it in a hurry and we will factor this into your quote.
Can you work with a small list – even just one or two people?
Absolutely. No minimum order, no minimum recipient count. We can even build campaigns around a single prospect. If anything, the fewer the recipients, the more considered the gift can be.
Do you write the copy or do we?
Either works. We do copywriting in-house as standard – it’s part of the service. If you have existing messaging you want us to work with, we’re happy to use it. Most clients let us take the lead and then sense-check the result. We include 1 round of amends in your quote.
Can we include our own branded materials – brochures, business cards, flyers?
Yes. If you want to include inserts alongside the campaign piece, we can pack and send them together. Just let us know at the brief stage and we’ll factor it in.
Do you deliver internationally?
Yes. Tell us where you want us to deliver to during the brief and we’ll include it in your quote. Certain regions may have restrictions on what can be sent. We will do our research and factor in any key considerations when coming up with our ideas.
What do you need from us to get started?
Just get in touch. We’ll start with a discovery call to get under the skin of your business, your ICP, and what you’re trying to achieve. From there, we write up a brief for you to sign off, and then the Silly Devils can get working on the concepts. The more we understand about your prospects and the problem you solve for them, the stronger the campaign will be.
Can you turn a campaign around quickly?
Yes. We take rush jobs. As standard, we come back with three concepts within a week of signing off the brief. Full project turnaround varies by campaign – standard print and packaging moves quickly, personalised or bespoke items take longer to produce but are worth it. Tell us your deadline and we’ll tell you what we can do. There may be an additional charge depending on how fast you need it, but we’ll always be transparent about that before you commit.
How much does a campaign cost?
It depends how mischievous we want to be! Price comes down to the concept, materials, number of recipients and where they are in the world. Tell us your budget and we’ll make it work hard. Quotes are always free, with no obligation.
How do we pay?
We invoice projects at 50% on concept sign-off and 50% on completion. Payment by bank transfer.
Need more
leads?
Let’s work together!
No brief? No merch? No problem! We create 100% bespoke, devilishly good memorable mail campaign ideas from scratch.
